Enable a consistent and efficient execution of the innovation process across organizational units to reach key goals like cycle time reduction and better predictability of time-to-market. Establish appropriate process governance.
In successfully operating at a global level, this Biotechnology Company recognized their New Product Development process as an essential aspect for continuing the organization’s innovation and growth. Consistent product development was key to enable efficiency and agility in bringing new products to market. The organization began initiatives in defining these business processes, but only limited progress was made, and they still did not have a clearly defined innovation process.
Bringing new products to market involves the innovation process touching on various functional areas within the organization, including Marketing, R&D, Finance, and Operations. To reduce bottlenecks and overall cycle time, the new innovation process must enable efficient coordination across these functional areas. The process should be broken out into clearly defined phases to improve predictability of time-to-market. By clearly documenting the innovation process, the company hopes to develop the transparency necessary to establish appropriate process governance.
However, the organization realized that they lacked the capabilities to properly analyze their as-is processes and identify improvement opportunities within a reasonable timeframe due to the complexity of their organization’s processes. The BPM-D team was asked to assist in developing the Biotechnology Company’s New Product Development process models.
Document the as is New Product Development process through SME interviews and analysis of supporting process documentation such as Standard Operating Procedures.
Analyze process models to identify improvement opportunities, process variants, bottleneck, and pain points.
Define high level to be new product development process and design detailed to be process on task level in areas relevant for the business performance, including descriptions of the key steps as input for the process handbook.
Define value packages required to realize the defined to be product development process, document KPIs for the process to help measure and manage process performance. Then define a realization roadmap to align outcomes and ensure consistency throughout the organization.
The completed project provided the client with an end-to-end innovation process which clearly outlines the key steps and hand-offs required to efficiently launch new products to market.
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